About Us
Dmand Fly's Journey
Almost 8 Years ago, our journey started in leather craftsmanship to make fine-quality leather shoes. Our inspiration has always been to invent and innovate on leather. Through the years, we have mastered designs, carving each pair with intricate leather finishes. We use innovation in every construction to deliver perfect pair to different markets. We have been paving our way in this industry as a pioneer by creatively crafting Italian shoe-making artistry into our designs.

Transparent
Apex Footwear Ltd. takes pride in its transparent business practices, ensuring that its customers and stakeholders are well-informed about its sustainability efforts, and manufacturing processes.

Evaluation in Craftmanship
We take pride to be an innovator & quality artisan in leather shoes in Bangladesh. Back when we started, we only knew how to make basic salary-man shoe. With the support from our vertical supply chain, over the years, we have built a team of shoe artisans who handcraft their design taking inspiration from Italian shoe designs and global trends to create our own range. We develop our own leather, going one step further to ensure quality and finesse in leather finishing to make our shoes unique from the rest. Every pair of shoe has its own story. Beginning from design inspiration to material sourcing and most importantly using innovation to portray every design created is special.

Design Philosophy
Since our inception almost 20,000 unique styles have been collected over the years. Design philosophy in Apex is to keep it simple reflecting sophistication and modern designs. We have a design team, who are the creator of 1600 skus every year for different markets of Europe, North America & Asia. Two design centers, located in Italy and Bangladesh work year-round to create collection & support all new innovation and techniques. We have developed expertise in manufacturing ago-cemented, san-crispino, strobel, moccasin constructions.

Compliance
Apex Footwear Ltd. places a strong emphasis on compliance with international standards and regulations, ensuring that its manufacturing processes, labor practices, and environmental initiatives align with ethical and sustainable principles.

Transparent
Apex Footwear Ltd. takes pride in its transparent business practices, ensuring that its customers and stakeholders are well-informed about its sustainability efforts, and manufacturing processes.

Evaluation in Craftmanship
We take pride to be an innovator & quality artisan in leather shoes in Bangladesh. Back when we started, we only knew how to make basic salary-man shoe. With the support from our vertical supply chain, over the years, we have built a team of shoe artisans who handcraft their design taking inspiration from Italian shoe designs and global trends to create our own range. We develop our own leather, going one step further to ensure quality and finesse in leather finishing to make our shoes unique from the rest. Every pair of shoe has its own story. Beginning from design inspiration to material sourcing and most importantly using innovation to portray every design created is special.
Our Industry

Leather Footwear Industry
Bangladesh leather footwear industry generates over $1bn export revenue every year. After RMG, leather & leather footwear sector is the second highest export earner & is one of the fastest growing industries in the world.
Global Network
Values

INTEGRITY
Honesty in practice
We live with integrity with ourselves, our customers, our stakeholders and our community through our products and services. We embrace accountability and behave in an honest, fair, and ethical manner, showing consistency in words and actions.
COURAGE
Innovation in our Approach
We are determined to continuously challenge ourselves with the strength of conviction for the excellence in business. We perceive opportunity in the face of every adversity and lead change through innovation in every business aspect.

URGENCY
Smart decisions with confidence
We believe in doing what needs to be done immediately, without being asked and in the most thorough way possible in order to create change. We make smart, quick decisions with confidence to identify any cause of complexity that exist within the culture and act for progress.
RESPECT
Mutual respect, genuine harmony
We always treat people the way we want to be treated—with respect. We value and respect our colleagues, customers, stakeholders, competitors, community and environment for their support and contribution to our business. We provide an environment for the free and open expression of ideas, opinions and beliefs and uphold inclusiveness irrespective of gender, race, age, religion, hierarchy, ethnicity, or disability.


EMPOWERMENT
Walk the talk
We empower people through providing the right environment and a level playing field to perform their responsibilities. We believe in empowering the society by empowering the people. We glorify and encourage purposeful work at any level which goes beyond the extra mile.
Sustainability
Economic, Social & Environmental Responsibility
We are committed to continuously change our business practices for paving the path towards creating Economic, Social & Environmental sustainability. For meaningful and effective Sustainability, we ensure our people to gather knowledge & build awareness that resonates across the organization. We want to create businesses that are financially viable, environmentally sustainable, socially responsible, and most importantly in tune with our aspirations for a more inclusive and equitable society.
